Cookie Policy
Last updated: 1st January 2024
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our website.
Cookies cannot harm your computer and do not contain any personal information that can identify you directly.
2. How We Use Cookies
Auto Ascension uses cookies to:
- Remember your cookie preferences
- Understand how visitors use our website
- Improve website functionality and user experience
- Provide personalised content and advertisements
- Analyse website traffic and performance
3. Types of Cookies We Use
3.1 Necessary Cookies
These cookies are essential for the website to function properly. They cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year |
| session_id | Maintains website functionality during your visit | Session |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics - used to persist session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
3.3 Marketing Cookies
These cookies are used to deliver personalised advertisements and track the effectiveness of our marketing campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions and user behaviour | 3 months |
| ads_preferences | Stores advertising preferences and targeting data | 1 year |
4. Third-Party Cookies
We may use third-party services that place cookies on your device:
4.1 Google Analytics
We use Google Analytics to analyse website usage. Google may use this data according to their own privacy policy. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4.2 Social Media Platforms
Our website includes social media buttons that may place cookies from Facebook, Twitter, Instagram, LinkedIn, and YouTube. These platforms have their own cookie policies.
4.3 Font and CDN Services
We use Google Fonts and other CDN services that may place cookies to optimise content delivery.
5. Managing Your Cookie Preferences
5.1 Cookie Consent Tool
You can manage your cookie preferences using our cookie consent tool, which appears when you first visit our website. You can also access it by clicking the "Cookie Settings" button below:
5.2 Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Site permissions > Cookies and site data
Note: Disabling necessary cookies may affect website functionality.
6. Cookie Duration
Cookies have different lifespans:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until they expire or are deleted
- First-party Cookies: Set by Auto Ascension
- Third-party Cookies: Set by other websites or services
7. International Transfers
Some of our third-party services (like Google Analytics) may transfer data outside the UK/EU. These transfers are subject to appropriate safeguards under UK GDPR and applicable data protection laws.
8. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our practices. The updated version will be posted on our website with a revised effective date.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Auto Ascension
45 Kensington High Street
London, W8 5ED
United Kingdom
Email: [email protected]
Phone: +44 20 7946 0958