Privacy Policy
Last updated: 1st January 2024
1. Introduction
Auto Ascension ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website auto-ascension.com or use our services.
We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
2.1 Personal Information You Provide
- Contact information (name, email address, phone number, postal address)
- Information submitted through contact forms or consultation requests
- Newsletter subscription preferences
- Communication preferences and feedback
2.2 Automatically Collected Information
- IP address and location data
- Browser type and version
- Pages visited and time spent on our website
- Referring website addresses
- Device information and screen resolution
3. How We Use Your Information
We use your personal information for the following purposes:
- To provide and improve our services
- To respond to your enquiries and consultation requests
- To send you newsletters and marketing communications (with your consent)
- To analyse website usage and improve user experience
- To comply with legal obligations
- To protect our rights and prevent fraud
4. Legal Basis for Processing
We process your personal data based on:
- Consent: For newsletter subscriptions and marketing communications
- Legitimate Interest: For website analytics and service improvement
- Contract Performance: To fulfil service agreements
- Legal Obligation: To comply with applicable laws
5. Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties except:
- Service Providers: Trusted partners who assist in operating our website and conducting business
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
6. Data Security
We implement appropriate security measures to protect your personal information:
- SSL encryption for data transmission
- Secure servers and regular security updates
- Access controls and staff training
- Regular security audits and monitoring
7. Data Retention
We retain your personal information only for as long as necessary:
- Contact form submissions: 2 years
- Newsletter subscriptions: Until you unsubscribe
- Website analytics: 26 months
- Customer service records: 6 years
8. Your Rights
Under UK GDPR, you have the following rights:
- Right of Access: Request copies of your personal data
- Right to Rectification: Correct inaccurate personal data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Transfer your data to another service
- Right to Object: Opt-out of certain processing activities
- Right to Withdraw Consent: Remove consent at any time
To exercise any of these rights, please contact us at [email protected]
9. Cookies
Our website uses cookies to enhance your experience. Please see our Cookie Policy for detailed information about the cookies we use and how to manage them.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
11. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Auto Ascension
45 Kensington High Street
London, W8 5ED
United Kingdom
Email: [email protected]
Phone: +44 20 7946 0958
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly:
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk